How to bring a new product to market?
The lean product 6 step method
- Taget customer
- Identify underserved customer needs / market problems
- Define value proposition (what is that, anyways?)
- Specify MVP feature set
- Create your prototype
- Test prototype with customers
The Product-Market Fit
The Product: 1. UX 2. Feature Set 3. Value Proposition
**^ Product Market Fit ^**The Market: 1. Underserved Needs 2. Target Customer